Diamonds
Since 1920, ALLAN Jewelers has specialized in sourcing exceptional diamonds for clients locally and around the world. We believe that buying a diamond should be an education, not just a transaction. While every diamond comes with a laboratory report, we look beyond the paperwork to find diamonds with superior structural quality and light performance.
The guide below outlines our approach to the 5 C’s of diamonds. To learn more or see these differences in person, we invite you to:
Carat
The first thing you notice is a diamond’s size, not its carat weight. Carat is a measurement of weight, not physical dimensions. We specifically source diamonds with broader diameters, ensuring our diamonds often look significantly larger than others of the exact same carat weight. We want your diamond to stand out—not just on paper, but on the hand.
Cut
Cut is the most critical factor in a diamond’s beauty. Cut refers to how the facets are fashioned to reflect light. A diamond can be heavy but “deep-cut,” hiding its weight where you can’t see it. We select our diamonds by lining them up and choosing only the ones that outshine the rest. If a diamond doesn’t dazzle us during our selection process, it won’t be offered to you.
Color
The right color grade ensures your diamond looks striking and crisp. Most natural diamonds have a slight yellow tint caused by nitrogen. While the scale runs from D (colorless) to Z, we prioritize the highest color grades to ensure your diamond remains icy and bright. We recommend D-color diamonds to guarantee a gemstone that is truly striking in any lighting.
Clarity
We believe clarity is only important to the extent that it is “eye-clean.” Nearly every diamond has microscopic internal characteristics. However, there is often no visible difference between a high-priced VVS1 and a well-selected SI1 to the naked eye. We help you find diamonds that look flawless in person without the unnecessary price premium of “invisible” grades.
Certification
A certificate is a vital tool, but it is not a substitute for expertise. In the modern market, certification is the “5th C” that documents a diamond’s DNA. However, different laboratories can produce conflicting reports on the exact same diamond. We use our century of expertise to vet every certificate we provide, ensuring that your diamond’s real-world beauty actually lives up to—or exceeds—the grade on the paper.